FOUR PILLARS OF HONOUR
THE PURSUIT OF NUTRIENT DENSITY
Honour your health is about putting health at the forefront of our food choices.
It's about the pursuit of nutrient density & a belief that proper nutrition is one of the keys to creating the ultimate human life.
CHOOSING HARMONY & BALANCE
Honour the planet is about living in a way that supports earth's natural ecosystems.
It's about choosing harmony & balance, over extraction.
It's about looking from the perspective of the whole & not just the part.
WE HONOUR THE ULTIMATE SACRIFICE
Honour the animal is a recognition & deep appreciation to what is the ultimate sacrifice. The death of the animal.
It's about being eternally grateful for the sustenance the animal has provided to us.
And it's about honouring the animals life & its sacrifice in death.
STANDING BESIDE A BETTER SYSTEM
Honour our farmers is about giving thanks & support to the modern day custodians of the land.
It's about supporting a system of decentralization & choice, over monopoly & greed.
It's about a food supply chain built on transparency & greatest benefit to environmental & animal welfare.